Brother Vellies isn’t in My Closet but in My Heart

How did I find out about Brother Vellies?

Man Repeller did a feature story on Aurora James in 2016. The article was titled Real Cool People, Real Cool Apartments. After seeing this article and the images of Aurora and her apartment I thought, this is a cool girl. So… naturally, when you find  a cool girl you want to know everything about her. Especially if they are cool enough to be included on Man Repeller.

As I got to digging, I found another article on Man Repeller that dated back to 2014 about an up-and-coming Toronto native who was sustaining artisanal jobs in Africa for women with her company called Brother VelliesScreen Shot 2018-06-04 at 9.51.09 PM.png

What is Brother Vellies?

A fashion company who’s goal is to introduce the rest of the world to traditional African-style footwear. Each shoe is handmade in South Africa, Ethiopia, Morocco, or Kenya– providing work and income to local community members.

Brother Vellies highlights tradition and creates long-lasting “forever shoes” to be sold around the world. All the while, focusing on sustainability.

“Most of our classic shoes are made using Kudu leather, an animal byproduct resulting from a government mandated culling due to overpopulation. Much of the meat is sold at local markets or donated.”

Why am I obsessed?

While I still don’t have a single Brother Vellies shoe in my closet, I’ve window-media shopped for awhile now. I love the brand and it’s mission to empower women of color in Africa. And most specifically, its connection to Morocco. When I saw the traditional Babouche house shoe on the BV webpage, I was stunned by the $235 price tag for the same shoe I purchased in a market for what would be $10 American dollars. But when I take into consideration the business-sustainability platform associated with the BV Babouche, I must quote the famous word-connecter Becalis Almanzar “MONEY MOVES!!!”

Brother Vellies shoes and bags can be seen sported by celebrities like Winnie Harlow, Imaan Hammam, Lupita Nyong’o, and even Beyonce. Screen Shot 2018-06-04 at 9.39.28 PM.png

 

 

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The Brother Vellies products are fabulous and if I had $500+ to spare, I would invest. Below I’ve included some of my favorite shots all screen grabbed from the BV Instagram.

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xoxo,

Phatrollz

Alexis

 

 

 

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